Sales & Marketing Executive

The Sales & Marketing Executive is responsible for driving sales and marketing strategies to promote the company’s products or services. This role requires a balance between generating new leads, maintaining client relationships, and executing marketing campaigns to boost brand awareness and sales. 

Sales Responsibilities:

Lead Generation:

• Identify potential customers and business opportunities through market research, cold calls, and networking.
• Develop strategies to attract and retain clients.

Client Relationship Management:

• Build and maintain relationships with clients, addressing their needs and providing solutions.
• Follow up on leads, sales inquiries, and customer feedback.

Sales Presentations & Negotiation:

• Prepare and deliver presentations on products or services.
• Negotiate terms of agreements and close sales with clients.

Sales Targets:

• Meet or exceed monthly and annual sales targets.
• Track and report on sales performance using CRM tools or relevant software.

Marketing Responsibilities:

Marketing Strategy & Campaigns:

• Assist in planning and executing marketing campaigns (online and offline) to drive lead generation and brand recognition.
• Collaborate with the marketing team to design promotional materials such as brochures, social media content, newsletters, etc.

Market Research & Analysis:

• Analyze market trends, competitors, and customer behavior to inform sales and marketing strategies.
• Provide insights on product pricing, promotions, and market positioning.

Digital Marketing:

• Assist in managing the company’s digital marketing presence, including social media, email marketing, and SEO/SEM efforts with the team.
• Monitor and report on the effectiveness of digital marketing campaigns with a team.

Brand Development:

• Contribute to brand-building efforts through promotional events, and partnerships.
• Ensure consistent branding across all marketing channels and touchpoints.

Collaboration & Communication:

Cross-functional Collaboration:

• Work closely with product/services, design, and content teams to align sales and marketing strategies with the company’s overall goals.

Client Communication:

• Maintain regular communication with clients to ensure satisfaction and repeat business.
• Serve as the point of contact for inquiries, complaints, and post-sales support.

Reporting & Analysis:

Sales Reporting:

• Prepare regular sales and marketing reports, presenting performance, market trends, and actionable insights.

Budgeting & Forecasting:

• Assist in creating sales forecasts and managing the marketing budget to optimize ROI.